Shure Phonograph Cartridge
Shure Inc
White Label Phonograph Cartridge
Shure’s White Label cartridge, developed in collaboration with leading DJs and audio engineers, represented a convergence of Shure’s rich instrumentation heritage and modern DJ functionality. Our team worked with the client to bring the legacy cartridge into a refreshed aesthetic context—while deliberately exposing the cartridge body in the final design to allow users to see and appreciate this iconic engineering jewel. This design move embraced the cartridge by wrapping it in a mechanical aesthetic, reinforcing Shure’s lineage in turntable innovation while serving the needs of today’s professional DJs.
Key Design Enhancements
• Integrated head shell and cartridge chassis for ergonomic handling, enhanced trackability, and lower tone-arm resonance
• Forward-mass design with optimized center of gravity for excellent skip resistance and minimal tracking force
• Adjustable stylus overhang for precise alignment and visibility during drop-in use
• Exposed cartridge body design to visually celebrate Shure’s engineering heritage
The final design created a cartridge that was not only technically robust but also visually expressive. DJs could appreciate the engineering behind the product as soon as they handled it. The exposed chassis reinforced trust in Shure’s engineering legacy, making the White Label both a performance tool and a design object. The blend of ergonomic detailing, sonic signature, and visual honesty lent the cartridge an identity beyond utility—it became a piece collectors and performers recognized and respected.
