0
Skip to Content
Cruver Design
Home
Our Work
About Us
Process
Contact Us
Cruver Design
Home
Our Work
About Us
Process
Contact Us
Home
Our Work
About Us
Process
Contact Us
Finney Fund
Branding Curtis Cruver 6/9/25 Branding Curtis Cruver 6/9/25

Finney Fund

Read More
Jackson Fore Brewing
Branding Curtis Cruver 6/5/25 Branding Curtis Cruver 6/5/25

Jackson Fore Brewing

Read More
Slice-Select
Branding Curtis Cruver 6/2/25 Branding Curtis Cruver 6/2/25

Slice-Select

Read More
2XL Windup Mop
Branding Curtis Cruver 6/2/25 Branding Curtis Cruver 6/2/25

2XL Windup Mop

Read More
Featured
Sub-Zero
Jun 27, 2025
Consumer, Appliances
Sub-Zero
Jun 27, 2025
Consumer, Appliances

Collaborating closely with Sub-Zero's engineers and executives, we crafted an iconic aesthetic tailored to their brand and blended it with user-first functionality to create an award-winning line of built-in refrigeration units that redefined luxury and performance. <br><br><br><br>

Jun 27, 2025
Consumer, Appliances
Lillipad
Jun 26, 2025
Consumer, Furniture
Lillipad
Jun 26, 2025
Consumer, Furniture

The award-winning Lillipad is the world’s most versatile workstation, built with our own patent-pending technology to transform instantly between seated, standing, and compact storage configurations. Users can pop up a world-class office anywhere in seconds, without forfeiting an inch of space or compromising excellent ergonomics.<br><br>

Jun 26, 2025
Consumer, Furniture
Wolf DF2 Dual 
Fuel Range
Jun 25, 2025
Consumer, Appliances
Wolf DF2 Dual 
Fuel Range
Jun 25, 2025
Consumer, Appliances

Our collaboration with Wolf Appliance led to the creation of their best-selling Dual Fuel Range line—available in 30", 36", 48", and 60" sizes. Designed in close partnership with Wolf’s engineering and marketing teams, the product line earned both the Excellence in Design and Good Design awards, and helped Wolf steal market share from the competition.

Jun 25, 2025
Consumer, Appliances
Cove Dishwasher
Jun 24, 2025
Consumer, Appliances
Cove Dishwasher
Jun 24, 2025
Consumer, Appliances

The Cove dishwasher completes the Sub-Zero and Wolf kitchen suite with elegance and engineering precision. Designed to exceed expectations, it delivers the premium features, high performance, and uncompromising quality synonymous with the Sub-Zero name—positioning Cove as a serious contender in the luxury dishwasher category.

Jun 24, 2025
Consumer, Appliances
Stenograph
Jun 24, 2025
Consumer, Commercial
Stenograph
Jun 24, 2025
Consumer, Commercial

A study in extraordinary ergonomics and modern style, the NextGen Writer—the latest in a continuous line of award-winning machines we’ve designed for 10 generation—is the most lightweight, compact, and precise stenograph machine ever created. It features a revolutionary touch experience, including the shortest stroke ever, to significantly reduce strain and fatigue.<br><br>

Jun 24, 2025
Consumer, Commercial
Sub-Zero Under Counter
Jun 24, 2025
Consumer, Appliances
Sub-Zero Under Counter
Jun 24, 2025
Consumer, Appliances

Sub-Zero engaged our team to reimagine their Under Counter refrigeration lineup—expanding the offering with new SKUs, upgraded lighting, refreshed interior finishes, and a range of innovative features. The lineup includes two widths (15” and 24”) and five distinct configurations: Wine Storage, Refrigerator/Freezer Combo, All Refrigerator, Outdoor All Refrigerator, and an all-new, feature-rich Beverage Center. Our design team collaborated closely with Sub-Zero’s engineers to elevate the performance, flexibility, and aesthetic of the entire Under Counter range.

Jun 24, 2025
Consumer, Appliances
Wolf Induction Range
Jun 22, 2025
Consumer, Appliances
Wolf Induction Range
Jun 22, 2025
Consumer, Appliances

Working in close collaboration with Wolf Engineering, our team provided the industrial design leadership for this groundbreaking product. The result is a striking and modern Electric Oven with Induction Top—designed to uphold Wolf’s legacy of performance, reliability, and refined engineering. This range combines a cutting-edge induction cooktop with a breakthrough electric oven featuring Wolf’s proprietary VertiFlowTM convection technology, delivering exceptional cooking precision, power, and efficiency with minimal effort.

Jun 22, 2025
Consumer, Appliances
WindUp
Jun 21, 2025
Consumer, Housewares
WindUp
Jun 21, 2025
Consumer, Housewares

2XL Corporation, a leader in cleaning and disinfecting solutions and wipes, sought to expand its product offerings with a floor cleaning system for both home and commercial environments. Our client’s challenge to us: create a more intelligent, more efficient system using a continuous roll of cleaning material paired with an on-demand spray solution.
By leveraging a large roll of cleaning material instead of costly pads, this device could eliminate wasted time and money. This new floor cleaning system would deliver a faster, cleaner, and more hygienic experience—no more dirty mop heads to wring out and no more costly pads to touch or replace!
Key Design Features:
Revolving roll-feed system for clean, continuous dispensing and touch-less disposal
On-demand integrated spray for even application of cleaning solution
Refillable reservoir allows the user to use any cleaning fluid of their choice
Compact, upright design ideal for storage in tight spaces
Rechargeable battery docking station keeps the device ready for use
Ergonomic handle and controls and tapered head design reduced fatigue and allows the user to easily flip the unit to use a second cleaning edge that fits under tight spots such as tables and chairs

Jun 21, 2025
Consumer, Housewares
Cummins Allison 
JetSort LX Coin Sorter
Jun 20, 2025
Commercial
Cummins Allison 
JetSort LX Coin Sorter
Jun 20, 2025
Commercial

Meet the JetSort LX — our solution for a compact powerhouse of precision coin sorting. At the core of the redesign was the challenge:  incorporate an improved sorting engine capable of accommodating differing global monetary systems comprised of varying number of different coin denominations.  This feature delivers unmatched counting accuracy and boosting operator efficiency. This meant that the solution had to be configurable for different monetary systems resulting in the cabinet itself had needing to be scale able with different footprints.  This scalability of the cabinet made a huge impact on the aesthetics.

Jun 20, 2025
Commercial
Polyscience 200 Series Vacuum Sealing System

Jun 19, 2025
Consumer, Housewares
Polyscience 200 Series Vacuum Sealing System

Jun 19, 2025
Consumer, Housewares

Designed as a companion to PolyScience’s sous vide product line, the award-winning 200 Series Vacuum Sealer offers both automatic and manual vacuum control for use with custom roll bags and pre-made pouches. Key features include an adjustable heat seal for airtight performance and a fold-out lift stand optimized for sealing liquids. Purpose-built to match the brand’s aesthetic and functional expectations, this first-time product successfully extends the sous vide ecosystem with professional-grade reliability and consumer-friendly usability.

Jun 19, 2025
Consumer, Housewares
Sternberg Lunaria Outdoor LED 
Lighting System
Jun 18, 2025
Lighting, Commercial
Sternberg Lunaria Outdoor LED 
Lighting System
Jun 18, 2025
Lighting, Commercial

Sternberg Lighting partnered with our design team to develop Lunaria, a sleek family of contemporary outdoor LED luminaires. Crafted from powder-coated, die-cast aluminum, Lunaria fixtures are durable, weather-resistant, and built to last over 100,000 hours. Their distinctive dual-crescent design complements modern architecture while seamlessly integrating into public spaces.

Jun 18, 2025
Lighting, Commercial
Leco Corporation 
PX500 Metallurgical Technology
Jun 18, 2025
Medical
Leco Corporation 
PX500 Metallurgical Technology
Jun 18, 2025
Medical

The PX500 is a next-generation metallographic grinder/polisher designed to deliver exceptionally flat specimens with unmatched ease-of-use. Featuring a responsive multi-touch display, intuitive LED lighting, automatic wash system, and ergonomic loading, the PX500 streamlines sample preparation for busy labs. Powered by energy-efficient AC drives and induction motors, it ensures smooth, customizable operation across a range of materials.

Jun 18, 2025
Medical
Allsteel Get Set Chair
Jun 16, 2025
Commercial, Furniture
Allsteel Get Set Chair
Jun 16, 2025
Commercial, Furniture

The Get Set Chair delivered a versatile solution for multipurpose office environments. It brought a new level of adaptability, ergonomic support, and spatial efficiency to Allsteel’s offering, helping position the brand as a leader in dynamic office solutions. The chair has been adopted in collaborative spaces, training rooms, and educational institutions — wherever flexibility is key.

Jun 16, 2025
Commercial, Furniture
Life Fitness
Jun 16, 2025
Fitness
Life Fitness
Jun 16, 2025
Fitness


As health clubs raised the bar on aesthetics and member experience, Life Fitness set out to create a new commercial strength line that matched the elevated expectations. Their goal: build a strength machine that was as inviting as it was intuitive.
We responded with a cohesive design system that made each machine easy to approach, easy to understand, and easy to use. Instructional plaques clearly show proper use and highlight targeted muscle groups, while key touchpoints—handles, knobs, and levers—feature consistent materials, forms, and color accents across the entire product line.

Jun 16, 2025
Fitness
MotorGuide trolling motor
Jun 13, 2025
Consumer
MotorGuide trolling motor
Jun 13, 2025
Consumer

Our team collaborated with MotorGuide to design a next-generation electric trolling motor that merges performance, durability, and sustainability. Built for anglers who demand quiet propulsion with minimal environmental impact, this motor features a sleek, watertight housing inspired by the fluid lines of aquatic life. Every detail — from grip texture to form factor — was designed to enhance usability, longevity, energy efficiency on the water.

Jun 13, 2025
Consumer
Shure KSM32
Jun 13, 2025
Consumer, Commercial
Shure KSM32
Jun 13, 2025
Consumer, Commercial

Shure challenged us to design a professional-grade microphone that would stand out in both studio and live production environments.
We began with deep competitive research and reimagined the category’s bulky, hard-edged norms. The result: a sleek, sculpted silhouette with flowing contours that break from tradition and elevate the brand’s visual identity.

Jun 13, 2025
Consumer, Commercial
AC Delco Car Jack
Jun 12, 2025
Consumer
AC Delco Car Jack
Jun 12, 2025
Consumer

In partnership with ACDelco’s product development team, our designers reimagined the traditional car jack to appeal to a growing consumer market that values both function and form. From concept to execution, the focus was on intuitive usability, sleek aesthetics, and a highly efficient lifting experience. The result is a standout piece of equipment that blends automotive styling with mechanical innovation — built to look better, feel better, and work smarter.

Jun 12, 2025
Consumer
Sproing
Jun 11, 2025
Fitness
Sproing
Jun 11, 2025
Fitness

The Sproing Soft-Platform Training Machine has received international recognition for its innovative approach to fitness and injury reduction. It has been awarded multiple design honors for its versatility and performance benefits. The product stands out in a saturated market, offering a compelling alternative to treadmills and other high-impact machines.

Jun 11, 2025
Fitness
Bretford Motiv
Jun 10, 2025
Commercial, Furniture
Bretford Motiv
Jun 10, 2025
Commercial, Furniture

The MOTIV™ Seating System provides a comprehensive solution for creating comfortable, tech-enabled, and highly flexible spaces in corporate, educational, and public settings. The design allows users to move seamlessly between focused solo work and casual group interaction, all while staying connected. The system is now widely adopted in lounge areas, learning commons, cafés, and co-working spaces, reinforcing Bretford’s leadership in intelligent furniture systems.

Jun 10, 2025
Commercial, Furniture
Hill-Rom Hospital Bed
Jun 10, 2025
Furniture, Medical, UI Design
Hill-Rom Hospital Bed
Jun 10, 2025
Furniture, Medical, UI Design

The Advanta Hospital Bed has been widely adopted in hospitals and care facilities for its patient-centered features, intuitive usability, and maintenance-friendly construction. The design has contributed to Hill-Rom’s position as a leader in medical equipment innovation.

Jun 10, 2025
Furniture, Medical, UI Design
Finney Fund
Jun 9, 2025
Branding
Finney Fund
Jun 9, 2025
Branding

Jun 9, 2025
Branding
Intermatic Smart Switch
Jun 8, 2025
Consumer, Housewares, UI Design
Intermatic Smart Switch
Jun 8, 2025
Consumer, Housewares, UI Design

Intermatic partnered with our design team to merge cutting-edge smart technology with a sleek, approachable aesthetic and intuitive user interface. In addition to designing the physical product, we were also tasked with creating the graphic user interface (GUI)—developing a clear framework for both initial setup and everyday use through the app and device interface.

Jun 8, 2025
Consumer, Housewares, UI Design
SC Johnson Glade Plugin®
Jun 7, 2025
Housewares, Consumer
SC Johnson Glade Plugin®
Jun 7, 2025
Housewares, Consumer

A modern aesthetic design and spatial, compact efficiency make the Glade® PlugIns® Scented Oil a top choice for consumer household needs.

Jun 7, 2025
Housewares, Consumer
Life Fitness Bike seat
Jun 6, 2025
Fitness
Life Fitness Bike seat
Jun 6, 2025
Fitness

Our collaboration with Life Fitness resulted in a redesigned saddle that delivers the ideal balance of comfort and performance. It reduces strain and pressure points, improves user support, and preserves full leg mobility—elevating the exercise experience across all fitness levels.

Jun 6, 2025
Fitness
Jackson Fore Brewing
Jun 5, 2025
Branding
Jackson Fore Brewing
Jun 5, 2025
Branding

Jun 5, 2025
Branding
Slice-Select
Jun 2, 2025
Branding
Slice-Select
Jun 2, 2025
Branding

Jun 2, 2025
Branding
2XL Windup Mop
Jun 2, 2025
Branding
2XL Windup Mop
Jun 2, 2025
Branding

Jun 2, 2025
Branding
WMS Gaming
Jun 2, 2025
Commercial
WMS Gaming
Jun 2, 2025
Commercial

The collaboration between WMS Gaming and our team produced a slot machine that introduced true user-centered design to the gaming world. At first, the design’s bold departure from norms raised concerns in an industry steeped in tradition and superstition. However, WMS executives recognized the innovation’s long-term value and chose to forge ahead.

Jun 2, 2025
Commercial
UNI-MAC UW Series
Jun 2, 2025
Appliances, Commercial
UNI-MAC UW Series
Jun 2, 2025
Appliances, Commercial

Built for high-demand environments, the UniMac UW Series delivers unmatched performance for on-premises commercial laundries. Engineered for durability and efficiency, this heavy-duty line features robust construction and exclusive innovations that raise the bar in institutional laundry care.

Jun 2, 2025
Appliances, Commercial

View Work
Testimonial Image

Our Work

About Us

Process

Blog

Contact Us

© 2025 Cruver Design LLC