Fitness Joel Hipkins Fitness Joel Hipkins

Life Fitness


As health clubs raised the bar on aesthetics and member experience, Life Fitness set out to create a new commercial strength line that matched the elevated expectations. Their goal: build a strength machine that was as inviting as it was intuitive.
We responded with a cohesive design system that made each machine easy to approach, easy to understand, and easy to use. Instructional plaques clearly show proper use and highlight targeted muscle groups, while key touchpoints—handles, knobs, and levers—feature consistent materials, forms, and color accents across the entire product line.

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Fitness Curtis Cruver Fitness Curtis Cruver

Sproing

The Sproing Soft-Platform Training Machine has received international recognition for its innovative approach to fitness and injury reduction. It has been awarded multiple design honors for its versatility and performance benefits. The product stands out in a saturated market, offering a compelling alternative to treadmills and other high-impact machines.

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Fitness Curtis Cruver Fitness Curtis Cruver

Life Fitness Bike seat

Our collaboration with Life Fitness resulted in a redesigned saddle that delivers the ideal balance of comfort and performance. It reduces strain and pressure points, improves user support, and preserves full leg mobility—elevating the exercise experience across all fitness levels.

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